BRAND-BUILDING TOOLS
DOWNLOAD OUR 4E-BMP AND 10C BRAND-BUILDING TOOLS FOR FREE
Book Review
Honorary Chairman, Habitat for Humanity Hong Kong Read More
Management professionals, whether they run a business, a non-profit organization or a public service, know the power of branding. If they wish to inject more energy into their communications and tell their stories more effectively, they should read Decoding Branding, a seminal work written by a seasoned marketing and PR practitioner and teacher. They will find Royce Yuen’s book an essential aid in their endeavors to build a successful and sustainable enterprise in the 21st Century.
CEO & Executive Director, Hung Fook Tong Group Holdings Limited Read More
The rise of new technologies and the change of consumer decision making process have brought clear challenges to practitioners engaging in marketing and branding. Dr. Royce Yuen’s new book offers fresh insights on brand differentiation strategies as well as invaluable sharing on brand leaders’ views in the New Normal era. With fundamental principles explained, supported by practical case studies of renowned brands, Decoding Branding is a must-read for executives and brand managers.
Chairman, HK Jockey Club Read More
Wonderful to have Royce sharing his views on Branding. He is a top brand himself in this field.
President and Vice-Chairman, Greater Bay Business School Read More
Decoding Branding has made important contributions to the domain of branding and marketing. It can serve as a base for robust academic discussion as well as a guidebook for building resilient brands in the rapidly changing business environment. It has contained almost every critical principle that you need to know about brand-building, substantiated by the successes and failures of numerous Asian and Global brands. Readers with different levels of involvement in marketing will find this book resourceful and thought-provoking.
Read More
In an age when the choices presented to consumers has exploded exponentially in both the online and offline mediums, the use of branding to define and differentiate products and services takes on new meaning and significance. Dr Royce Yuen in this book shares deep insights and thought leadership on brands and branding gained through a career working with some of the best-known brands in Asia.
Read More
In the age of disruption, particularly post COVID-19, many companies have to rethink their branding strategies. Royce Yuen’s Decoding Branding is a timely publication distilled from his 30 years of branding experience. It provides laser-shape insights on decoding, redefining, and sustaining branding. The book is a “must read” for marketing executives and brand managers who want to be leaders in their product/service categories.
Read More
Royce’s book shares with us the science of brand-building and revamping a brand in an artistical way. If you want to survive and thrive in the new normal era, read this book—it is like a lighthouse to guide ships drifting in the dark ocean of marketing.
Read More
Royce’s Decoding Branding offers great insights and practical guidance that we all need to
excel in the age of disruption. I trust you will find it a fascinating reading and a very
rewarding experience.
Read More
With more than 30 years of solid experience in advertising and brand building, Dr. Royce Yuen has much to offer. Is advertising art or science? How can products, services, destinations, corporates, government departments, NGOs, CEOs and individuals benefit from marketing communication efforts in the digital era? Royce’s book is packed with wisdom from marketers, academics, and branding experts. It is professional, practical, and insightful. I highly recommend this book to communication students and practitioners engaging in brand building.
Read More
This book is a wake-up call for all marketing and branding practitioners in the Post-COVID-19 era.
Observing a massive generalized disruption within the marketing and creative industries in recent years, Royce Yuen has devised a timely title - Decoding Branding. The book not only predicts a sea change in branding strategies but also shows the readers how to decode, redefine and reconstruct new concepts of branding in an era still.
Embracing the digital economy, the book, full of real-life events describing the rise and fall of brands, is a wondrous eye-opener for any marketing executives who wish to understand and innovate brands for generations to come.
Read More
Professor Royce Yuen’s new book Decoding Branding comes timely to provide a comprehensive and practical guide as strong and solid core knowledge on marketing and branding to provide readers with new insights, may they be in business, corporate, NGOs and governments. For business and management learners, esp. in business schools and MBAs, this becomes handy for ideas and inspiration to help organizations for survival and charting new pathway for growth. Traditionally leaders, esp. in public and government settings, paid attention but less focus on marketing and branding. Now is the time for a revisit to nurture new thinking, esp. in products, services, values, and positioning, not the least attempts to set new standards.
Read More
Royce Yuen’s Decoding Branding is a book that is both inspiring and practical, sharing expert
analysis of branding in a spectrum of industries. Drawing on his extensive experience and
passion about branding, he crafts the evolving dialogue of branding, particularly pertinent in
an increasingly connected yet disruptive world. He demonstrates with sharp clarity why
brand building and strategy will always continue to perpetuate and never end.
Read More
Decoding Branding is essential reading for business executives as the world moves in to the
New Reality. It brings to bear all of Dr Royce Yuen’s expertise and experience on branding
and gives clear insight on the changes to embrace.
Read More
Decoding Branding is undoubtedly one of the most important and original discourse on the
ever-evolving concept of branding. It provides valuable theoretical and practical insights on
everything one would want to know about branding. The wide range integration of theories,
practitioner’s perspectives and real-life case studies over the years across different
industries.
Read More
Dr. Yuen’s book is timely, comprehensive and path breaking. Its conceptual insights are rooted in his distinguished career as the most notable brand expert in Asia and China. There are three unique features of the book. First, it embraces current and pending changes in the consumer, media and market domains. Second, it houses Dr. Yuen’s penetrating and unparalleled thoughts on building, equipping readers the cutting-edge knowledge. Third, the book is purposively designed as a starting point of a platform where experts and scholars can freely share their innovative intuition in this topic of global significance.
Read More
Decoding Branding is a reference the market has been waiting for. It integrates the scholars’
and practitioners’ perspectives in delineating and solving branding issues in the disruptive
age. The book is insightful, with real life examples and case studies. It is a key reference in
my MA class in Branding.
Read More
Dr. Yuen has been helping businesses by sharing his unique insights and perspectives on branding for decades. Now, with the global pandemic accelerating the disruption of consumer behavior, the timing is perfect to have those decades of experience and expertise translated into a comprehensive guide that will help businesses re-examine how to effectively communicate the value they bring to the world.
Previous
Next
What is your favourite sports brand?
gelit,sed,diam nonummy nibh euismod tincidunt ut laboreet dolore magna aliquam erat volutpat
1201 voted
Can you recognize them?
get a challenge of "Do you know me?" in branding version
1201 joined
Order your Copy
if you like what you have been reading so far, then why not order a copy for yourself?
It's easy. Click the following link to go the publisher's website to order one now.
Remember to send us your comment and book review. Thanks a lot, and enjoy reading.