ABOUT
Welcome
Whether you are figuring out your brand strategy, trying to learn about the latest branding developments, or simply navigating the jungle of digital marketing, you have come to the right place.
Decoding Branding is dedicated to advancing the understanding and application of building enduring brands in this rapidly changing market environment. Here, you'll find key branding principles and the latest branding trends. What’s more, you can also immerse yourself in some interactive games. Finally, you can learn more about the book Decoding Branding, which contains almost all the critical concepts of branding plus close to thirty expert interviews. And don’t forget to get your free chapter of the book plus some useful brand-building tools.
Enjoy your journey in the exciting world of branding!
Meet the Brand Enthusiast
Royce Yuen is the author of Decoding Branding – A Complete Guide to Building and Revamping Brands in the Age of Disruption. He is a marketing veteran and has more than thirty years of brand-building experience. Royce is the Co-Founder and Co-CEO of MaLogic and is leading its branding and business strategy practice. He was formerly the Chairman of Ogilvy Southern China / Hong Kong and the HK4As. Royce is a Professor of Practice and has been lecturing on branding and communications for MBA programs across China and Hong Kong for more than two decades. Royce was awarded an Honorary University Fellowship by the Hong Kong Polytechnic University, named Scholar Marketer by the Hong Kong Institute of Marketing, and appointed Justice of the Peace by the Government of the HKSAR. He serves on several advisory committees for the HKSAR and is an advisor to the Our Hong Kong Foundation.