I was having coffee with a retired advertising veteran who used to run a prominent 4As agency. He mentioned more than once in an hour coffee chat that everything is going digital, and there is no room for traditional agency anymore. He believes that in the not-distant future, the programmatic buying will not only take […]
Is advertising dead? Read More »
MaLogic has recently conducted 50 interviews with senior clients of leading corporations from five industries (retail, banking, luxury, cosmetics & skincare, automobile) and distilled 10 points of what clients expect from their agency partners in this increasingly challenging business environment. 1.Capable and willing Needless to say, clients would prefer to team up with an agency
Why be a “Vendor” when you can be a “Partner”? Read More »