brandbuilding 归档 - DECODING BRANDING

The Trios of Branding Strategies

There is no trade-off between building a brand and boosting sales. These two strategic intents are highly complementary in fostering the corporate presence in the market. The more we sell, the more likely are people able to experience the brand. And the more people like our brand, the more likely they will continue to buy […]

Prerequisites for effective brand-building

June 18, 2021 / Decoding Branding / brandbuilding, branding, internalbuidling

Corporations around the world are showing increasing interest in building and fostering their brands. Yet, not many of them can effectively create a solid and enduring brand that is appealing even to their employees, let alone the customers in the market. This article has assembled an essential checklist that explains the prerequisites for any brand-building

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