celebrityendorsement

Celebrity endorsement is a common creative approach for literally any product category in any market around the world. The celebrity has the stopping power to help overcome the first hurdle that the brand faces in any communication. If the audience skips your ad on YouTube, you won’t even be able to start a conversation with […]

Celebrity endorsement is a commonly used marketing tactic around the world. So it is not a surprise that you will see ads showing, for example, a sports star wearing a tuxedo selling cooking pans. It can be pretty bizarre at first glance, but then it may well be the campaign that helps to boost the